The leading internet search engines Google, Yahoo and Live use crawler to find pages that match given search. Crawlers consider a large number of parameters during the site search. SEO involves targeting different types of search, including image search (brands), local search and specific vertical industries search.
Search engines optimization methods
As an Internet marketing strategy, SEO considers how search engines operate and how people use search. WEB sites optimization primarily involves editing its content and HTML coding to both increase certain keywords relevance and to remove obstacles for search machine work (crawler).
SEO services can be independent business or part of a broader marketing campaign. Efficient optimization can require changes to the WEB pages HTML code, considering that SEO strategies must be included both in development and in WEB design. The term „search engine friendly“ describes both WEB design, menus, content management systems, baskets during online shopping and many other page elements.
What to avoid when optimizing
There are also techniques to increase traffic known as SEO „black hat“ or Spamdexing, that are using methods such as link farms and fixing keywords and contents (presenting different content to search engines and visitors). Search engines badly rank this fraud when they discover it and their effect is short-lived. Therefore they should be avoided and hire experts for SEO.
