Internet marketing refers to the placement of the media through WEB search engines, search engine optimization (SEO), placing advertisements banner on the web pages, e-mail marketing and web 2.0 strategies. Some of the benefits of advertising in such way are:
- advertisement reaches all examinees
- GEO targeting (geographical targeted campaigns)
- Different content offer
- Adequate content offer
- Easy and efficient follow-up campaigns and costs
- Low price compared to other forms of advertising















