Our goal is to present the creativity whose product is going to be simple, designed and recognizable sign that distinguishes you and your company from the others.
We wish to make closer to you making process of the design solution for your LOGO, and so in the further text we’ll show you the elements which make MARK and work flow from the establishing contact with the client to the finalization of the mentioned solution.
COLOR
Color is subjective. In coherence with logo (mark) design it makes a unique and mnemonic value. The idea of „possession“of the color is one of the biggest priorities of the mark itself, and later is an identity. In different cultures colors have a different significance. Human eye and brain perceive color as a mentally and emotionally product of reaction to something. As a result, every color has its meaning.
In the identity system color meanings are:
RED
anger, fight, blood, stop, love, passion
YELLOW
caution, frightfulness, intellect, youth, joy
GREEN
money, success, growth, healing, fertility
WHITE
perfection, virtuosity, chastity, purity, wedding
BLUE
scholarship, experience, peace, composure, freshness, poise, serenity
BLACK
negativity, fear, evil, death, privacy, secrecy, isolation
PURPLE
imagination, wisdom, sense, ruling, spirituality, dedication
ORANGE
uniqueness, inscrutability, energy, creativity, empowering, uplifting
GREY
impartiality, neutrality, uncertainty, improperness
TYPOGRAPHY
Typography is the image from the words and the letters. Letters form send message, and in the same way we interpret image we also interpret typography. Attitude, message, history and culture of the company through letters form we send in the form of the logo. Choosing the appropriate font for the logo is one of the more complex tasks. Font shape and combination must have legitimacy and sound of the spoken word.
Typographic classification:
Humanist
(calligraphic form)
Old Style
(refined / polished calligraphic form)
Transitional
(proportional finishing of the calligraphic form)
Modern
(strong and heavy contrast form)
Slab Serif
(strong and heavy form with square endings)
Lineale or Sans Serif
(form without serif)
Script
(italic- slanted letter)
Graphic / Decorative
(decorative forms)
Digital
(digital forms)
TERMINOLOGY
MARK
is a recognizable symbol that points to property, ownership or the origin and development of the goods and property.
TRADEMARK
is the name or the symbol used to show product that is made by a special company and that is legally registered.
INDENTITY
is a combination that makes logo- the visual system (letter of unique shapes, graphic elements, colors and images) together represents a unique form and present company, objects, people or ideas message.
BRAND
Identity is not a BRAND. Brand is the perception of the company formed by the audience, auditorium. Designer can make a BRAND. Auditorium perception is the culmination of visual elements, identity programs, messages, products and activities.
SIGNATURE – The signature or the mark
is a specific mark or a combination of graphic forms. This is simply a synonym for logo.
WORDMARK – Letter mark
It uses name of the company with its own and protected letters forms.
SYMBOL
is a graphic part of the logo
MONOGRAM
is the design of one or more letter marks which usually represent the INITIALS. It is used to identify the company, publications, people, objects or ideas.
LOGO MAKING WORK FLOW
DETERMINATION AND SETTING OF CRITERIA
– information collection
- plan making
- contacts confirmation
- conclusions and criteria presenting
RESEARCH
– information collection
- plan making
- contacts confirmation
- conclusions and criteria presenting
CREATING
- closer improvement of the visual
- finalization and typography adjustment
- selection of the final color palette
- production techniques research...
- demonstration of interaction with other media
- product representation
APPLICATION
- implement the approved sign
- implement the primary and the secondary
- apply the color palette
- identify the technical needs of the application i.e. the use
- identify materials for making
- display the application
PRODUCTION
- produce digital files and specification
- monitor and manage printed pre budget
- monitor and manage printed performance
- monitor and manage delivery
SYSTEM
- make a book of standards
- monitor and manage the implementation
- coordinate with all external partners
- modify the system if necessary compared to product use
